This article reveals how mergers in the food industry create massive debt, leading to high costs that don’t lower consumer prices.
Six Inches Apart
This article explains the price gap between store brands and national brands, uncovering the true costs behind your grocery bill.
Nobody Approved It: An Uncomfortable Look at Why American Food Costs So Much
How grocery retailers and distributors take fees and deductions out of supplier invoices before anyone approves them — and why the real cost to shoppers isn’t the fee, it’s the cheaper brand that never reaches the shelf.
Your Grocery Store Isn’t Selling Your Groceries. It’s Selling You.
Grocery retail data collection and the loyalty program economy
The Big Four and the Money Behind Them — Part 3 of The $200 Grocery Bill: An Uncomfortable Look at Why American Food Costs So Much
Part 3 of The $200 Grocery Bill. Four companies — JBS, Cargill, Tyson, and National Beef — control 85% of U.S. beef processing. How that concentration actually reaches your grocery bill: not through packer margins (thin, currently negative), but through control of the reference price itself. Plus the subsidy shell game, foreign ownership behind American brands, the cop who isn’t allowed in, and the private-equity debt trick that turned a grocery chain into collateral.
Three CEOs in a Sprinter Van: Why Nothing Matters More Than Hitting the Streets
Why hitting the streets matters more than the boardroom in CPG — field lessons from a day visiting 18 NYC retail accounts with three CEOs, and the retail execution details (merchandising, POS, pricing, schematics) that separate good brands from great ones
CPG Marketing Myths Debunked: Things Founders Tell Me That Are Simply Not True
MAIN TOPIC: Debunking CPG marketing myths — false “facts” food and beverage founders repeat without checking, and what the data actually says
Everyone Wants to Be Liquid Death. Nobody Wants to Do What Liquid Death Did.
How Liquid Death really built its brand — and why food and beverage founders who say they want to copy it do the opposite
The $100 Million Guillotine: Food and Beverage Brands That Were “Too Small to Keep”
Food and Beverage “Failures”
The Biggest Fails in the Food and Beverage Industry — And What Brands Can Learn From Them
The food and beverage industry is one of the most competitive markets in the world. Every year, brands invest billions…