Cascadia Managing Brands

In the relentless battlefield of food and beverage commerce, the contrast between sales brokers and brand management companies isn’t just stark–it’s the difference between a blunt instrument and a master’s touch. Sales brokers, the wheeler-dealers of the industry, are incentivized to push products indiscriminately, like peddlers at a bazaar, hawking wares to anyone with a wallet. Strategy? Hardly. Their north star is volume, even if it means wedging your brand into places where it sticks out like a sore thumb, accruing costs instead of value.

Think about Cascadia as an outsourced, part time, Vice President of Sales, Vice President of Marketing, Vice President of Operations, Logistics, and Production, or whatever you need. Experience you can trust.