EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT THE FOOD AND BEVERAGE INDUSTRY BUT WERE AFRAID TO ASK
$99.99
Navigate the food and beverage world with 30+ years of hard-earned industry wisdom. No fluff, no jargon — just battle-tested strategies from real deals with Evian, Naked Juice, Bain, and Coca-Cola.
Description
Based on 30+ years of experience, Everything You Always Wanted to Know About the Food and Beverage Industry But Were Afraid to Ask is the survival manual for the food and beverage industry they never taught in school.
You will learn how to:
- Generate killer ideas that actually sell.
- Master marketing, R&D, and product development.
- Navigate commercialization, production, and logistics like a pro.
- Build sales strategies that outmaneuver competition.
- Manage finances with confidence.
Packed with cynical humor and no-nonsense advice — your ultimate cheat code for manufacturers and entrepreneurs serious about winning.
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