Cascadia Managing Brands

Celebrity endorsements might make products appear irresistible, but the reality is much harsher. With over 70% of celebrity food and beverage brands failing, it’s clear that star power alone isn’t enough to guarantee success. From Kylie Jenner’s Glow to Jason Momoa’s Mananalu Water, many celebrity ventures have fizzled despite the fame backing them. Dive into the reasons behind these high-profile flops and discover what it truly takes for a brand to succeed in the competitive market.