Cascadia’s Expertise | Our Leadership Team
Trailblazers. Peak Conquerors.
At Cascadia, we don’t just navigate the complexities of brand growth—we shape the path. Our team leads with purpose, turning challenges into opportunities and driving brands to new heights.
We don’t follow trends; we set them. We don’t just execute; we transform. With Cascadia, your brand won’t just reach the summit, it will define it.
Meet the visionaries behind it all—our owners, who’ve built Cascadia’s reputation for strategic leadership and game-changing execution. Their expertise is your assurance that your brand is in the hands of true pioneers.
BOB SIPPER
PRESIDENT
BOB SIPPER has established and managed successful broker and distribution networks for emerging brands for over 20 years. He is a leading category authority on how to secure distribution, how to select and/or assemble the right distribution channels and networks, and how to prepare winning presentations to distributors and retailers.
BILL SIPPER
Managing Partner
BILL SIPPER is a food and beverage industry leader who has guided numerous brands from concept to commercialization to category leadership. He held senior positions at leading brands including Evian, Nantucket Nectars, Fresh Samantha / Odwalla, Naked Juice and Clearly Canadian. Bill’s strategic expertise and executional focus helped those brands succeed and can help your brand succeed, too.
KRISTY DE LA VEGA
Partner
KRISTY DE LA VEGA manages operations for Cascadia and maintains key account relationships and back office operations for selected Cascadia clients. She ensures that client operations and logistics are robust and best practice-driven to foster efficient, productive retail relationships. In that context Kristy organizes and maintains secure portals that enable easy access to market data, client presentations, etc.
ADRIAN CASTAÑO
Creative director
ADRIAN CASTAÑO is an esteemed Design Industry Leader for Consumer Products and serves as the Creative Marketing Director for Cascadia Managing Brands, a renowned food and beverage brand management firm based in Ramsey, NJ. With a passion for aesthetics and an impeccable eye for detail, Adrian plays a pivotal role in shaping the visual identity of Cascadia and its diverse portfolio of brands.
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