No-Nonsense Industry Secrets
Forget the fluff!
Get insider knowledge from 30 years of hustling with brands
like Evian, Naked Juice, and heavyweights like Bain and Coca-Cola.
• The Real Deal: Learn what they never taught you in school – because they probably didn’t know! From Idea Generation to Sales Strategy, we cover it all.
• Step-by-Step Survival Guide: Navigate Marketing, R&D, Commercialization, Production, Operations, Logistics, and Finance like a pro – minus the corporate jargon.
• Battle-Tested Advice: Real-world insights from the trenches with top brands and consulting gigs – because theory is nice, but winning is better.
• Ultimate Cheat Code: Your cynical, funny, and brutally honest guide to dominating the food and beverage industry. Perfect for manufacturers and entrepreneurs who want to crush the competition.
Explore Cascadia’s Latest Book: Insights into the Beverage Industry
• The Real Deal: Learn what they never taught you in school – because they probably didn’t know! From Idea…
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Get the code taking a photo next to our book at BevNet Live, post it and tag: @cascadiafoodbeverage @BevNetLive.
Product Description:
Tired of the same old industry jargon and outdated advice? Step into the brutal, hilarious, and absolutely essential world of the food and beverage industry with The
No-BS Guide to Food and Beverage Success. Based on 30 years of hard-earned experience with iconic brands like Evian, Naked Juice, and consulting powerhouses like Bain and Coca-Cola, this book spills the secrets they never taught you in school.
This isn’t your typical handbook. It’s a survival manual for the real world – where great ideas meet gritty reality. You’ll learn how to:
• Generate killer ideas that don’t just sound good on paper but actually sell.
• Master the dark arts of marketing and research and development – because guesswork doesn’t cut it.
• Navigate commercialization, production, operations, and logistics like a seasoned pro.
• Craft sales strategies that leave your competitors in the dust.
• Manage your finances without wanting to pull your hair out.
• Two brick-sized volumes loaded with over 1,000 pages of wisdom–because sometimes, the only way to hammer in advice is with a sledgehammer. Buckle up, it’s going to be a wild ride!
Packed with cynical humor and straight-shooting advice,
The No-BS Guide to Food and Beverage Success is your ultimate cheat code to crushing it in one of the most competitive industries out there.
Whether you’re a manufacturer looking to break into retail or an entrepreneur ready to conquer the market, this book is your ticket to the top. Get ready to laugh, learn, and dominate!