Cascadia Managing Brands

Cascadia Managing Brands | Food & Beverage Consulting
Expertise to Guide, Advise, and Accelerate Your Brand’s Growth

What Sets Us Apart—And Makes Us Better
We don’t just advise—we’ve built, scaled, and optimized brands. Unlike most consultants who offer theory, we deliver proven execution. Brands like Evian, Naked Juice, Liquid Death, Hint, and Zico are just a few examples of how we turn strategy into results. We’re not behind a desk—we’re in the field, engaging with consumers, tracking trends in real time, and ensuring your brand isn’t just part of the market, but leading it.

We don’t push for short-term wins. Other firms may rush your brand into places like Walmart or Costco for a quick payday. We build brands with long-term success in mind, ensuring each step fits your brand’s maturity and avoids costly mistakes.

Business & Financial Strategy

• Business Plan Development: Tailored to market trends, consumer needs, and regulatory specifics, crafted to attract investors and guide growth.
• Financial Planning & Sales Forecasting: Accurate projections grounded in industry experience.
• Budgeting: Optimized budgeting aligned with your strategic goals and benchmarked against industry standards.

Commercialization, Formulation, Operations & Logistics

We offer insight, leadership, and guidance or manage functions directly if requested.

• Commercialization & Formulation: From concept to market entry, we guide product launches, provide formulation expertise, and ensure your products are positioned to disrupt.
• Sourcing & Manufacturing: Vendor and co-packer selection to reduce COGS and improve efficiency.
• Operations & Regulatory: We advise on best practices and help navigate compliance requirements.
• Logistics: Streamlining operations and supply chains to cut costs and support growth.

Sales Force & Channel Strategy

• Sales Force Development & Training: Coaching, training, or managing sales teams with deep retail expertise.
• Broker & Distributor Management: We guide or manage relationships across 350+ DSD distributors, UNFI, KeHE, and national retailers.

Marketing & Brand Management

• Brand Development: Clarifying your brand’s “why” and creating compelling propositions for consumers, trade, and investors.
• Creative Oversight: Whether we develop or lead outside firms, we ensure your creative is aligned with strategy and market needs.
• Consumer Engagement: Building marketing that connects authentically and leverages real trends, not fleeting fads.

Strategic & Executive Advisory

We offer real-world, strategic guidance and can serve on Advisory Boards or as Board Members for select clients.

We Don’t Just Talk Strategy—we’ve Executed It

At Cascadia, we’re hands-on. We engage directly with consumers, track trends, and verify distribution strategies in real-time. Our relationships with 350+ DSD distributors, UNFI, KeHE, major retailers, and global influencers open doors most can’t. And we’ve seen where brands waste time and money. You don’t have to.

With decades of hands-on experience, we’ve seen it all—successes, failures, and everything in between. Let us guide you through the complexities of the food and beverage industry, so you don’t have to make the mistakes others have. Partner with Cascadia, and leverage our expertise to avoid pitfalls and accelerate your brand’s growth. References available upon request.