For more than three decades, Bob and Bill Sipper have been quietly building some of the most successful food and beverage brands in America—and long before today’s buzzwords and trends, they were doing it the right way: with strategy, grit, and results.

Together, they are the founders of Cascadia Managing Brands, a full-service brand management and consulting firm specializing in sales, marketing, operations, and everything in between. But long before Cascadia became a go-to name in the CPG (Consumer Packaged Goods) space, Bob and Bill were already leaving their fingerprints on legendary brands—both in the spotlight and behind the scenes.

A Legacy Built on Experience—Not Just Hype

From the beginning, Bob and Bill weren’t in the business to chase hype. They were in it to build real companies—brands with staying power.

They helped guide Evian into the North American spotlight when premium bottled water was still a foreign concept to most consumers. They were instrumental in scaling Nantucket Nectars, Fresh Samantha/Odwalla, and Naked Juice, long before the smoothie revolution went mainstream. And they played key leadership roles—VP Sales, VP Marketing, VP Operations—at some of the biggest beverage companies in the country.

But their impact didn’t stop there.

Through Cascadia Managing Brands, they’ve quietly helped launch, grow, or turn around hundreds of food and beverage brands. Some names you’ve definitely heard of: Liquid Death, Hint Water, Zico Coconut Water, Dirty Potato Chips, Steaz, C2O Coconut Water, Bruce Cost Ginger Ale, Franklin & Sons, Droste, and Too Good Gourmet. Others you might not have seen yet—but when they hit, you’ll know who was behind the curtain.

They’ve also been quietly retained by some of the world’s largest Fortune 100 food and beverage companies, providing behind-the-scenes strategy, innovation, and turnaround consulting—often under strict confidentiality. And in addition to that high-level advisory work, they’ve served as Board Members of several emerging and mid-sized food and beverage companies, often staying out of the limelight while helping to steer critical decisions around funding, expansion, and strategic pivots.

“We’ve made every mistake in the book—and a few that still aren’t in it. That’s how we learned what actually works. We’re not here to impress people; we’re here to help brands win.”
— Bob Sipper

Quiet Giants in a Loud Industry

It’s easy to spot the loudest person at the trade show. The self-proclaimed “growth hacker.” The influencer-CEO who just learned the word “velocity.” But Bob and Bill Sipper aren’t trying to go viral—they’re trying to build something that lasts.

They know that success doesn’t come from buzzwords or social media bravado. It comes from knowing the buyer, understanding the category, pricing it right, making the margins work, and delivering on time—every time.

What truly separates Bob and Bill is their dual ability to operate both in front of the scenes and behind them. They know how to pitch investors, close deals with national retailers, and lead a boardroom. But they’re equally comfortable analyzing scan data, interviewing a field merchandiser, troubleshooting a co-packer issue, or walking a distributor’s warehouse floor.

Their depth of knowledge is unmatched. Their humility? Rare in this business. And their results? Proven time and again.

Still Relevant. Still Relentless. Still Disrupting.

After three decades, you’d think they’d slow down. Not even close.

Today, Cascadia Managing Brands is more active than ever, leading launches and turnarounds in bottled water, functional beverages, sauces, snacks, and better-for-you CPG. They’re on the front lines helping brands break into Whole Foods, Costco, Publix, and beyond.

They’re also embracing the future. Cascadia isn’t just keeping up with the times—they’re setting the pace. The company has become a disruptor in the food and beverage space, constantly rethinking outdated models and finding smarter, faster, and more efficient ways to help brands succeed.

From launching innovative social media content services and mastering digital shelf strategy to advising on e-commerce, SEO, and influencer partnerships, Cascadia isn’t stuck in the past—they’re building the future.

Fueled by a New Generation

One of the key reasons Cascadia remains at the forefront of the industry is its young, dynamic team working alongside Bob and Bill. This next generation of thinkers, doers, and creators is helping to fuel the company’s continued growth and evolution.

With team members specializing in sales, graphic design, social media, video editing, brand storytelling, analytics, and digital marketing, Cascadia has created a uniquely agile structure that blends wisdom with fresh energy. This isn’t a company afraid of change—it thrives on it.

The younger team has played a critical role in forging the company ahead, managing everything from Instagram carousels and LinkedIn campaigns to sell sheet design, website optimization, and CRM automation. They bring new tools, new ideas, and a relentless curiosity to every brand they touch.

They’re also trained by Bob and Bill directly—learning from decades of hard-won experience while bringing in next-gen thinking that keeps Cascadia sharp, nimble, and relevant in a rapidly shifting market.

At the center of much of this growth is Kristy de la Vega, who has been instrumental in running both internal and external operations for Cascadia and several of its clients. She also maintains a strong portfolio of impressive national retail accounts on the sales side. Kristy started with the company in 2015 as an Administrative Assistant and became a Partner in 2018. Back then, when she was one of the few employees and considerably younger than everyone else on the team, the running joke was that she helped bring down the company’s health insurance premiums just by being on the plan.

A Global Footprint

Cascadia’s reach doesn’t stop at the U.S. border. Bob and Bill Sipper have spent years expanding their global impact, helping brands navigate the complexities of international sales, exports, and distribution.

Whether it’s entering the Asian market with premium bottled water, launching functional beverages in Europe, or managing distributor networks across Latin America, Cascadia has helped clients unlock new territories with smart, scalable go-to-market strategies. And vice versa—Cascadia has helped international brands successfully enter and expand within the U.S. market, navigating everything from regulatory hurdles to retailer access. They understand tariffs, packaging compliance, shipping logistics, and regional consumer behavior—and they’ve done the work, not just written about it.

They’ve also served as consultants for foreign governments and trade councils across Central America, South America, and Asia, advising on how to bring local food and beverage products to the U.S. and global markets.

On the domestic side, Cascadia has been contracted by the U.S. government to advise on food and beverage industry dynamics, consumer trends, supply chain evolution, and export opportunities for American companies. Their insight has been sought after at the highest levels—because it’s not theoretical; it’s based on real-world execution.

Trusted Voices on the Industry Stage

Bob and Bill aren’t just operators and consultants—they’re teachers, mentors, and thought leaders.

They’ve been invited to speak at dozens of industry events, including BevNET Live, Natural Products Expo, and private investor summits, where they’ve shared the unvarnished truth about what it takes to build, grow, and fix a brand in today’s ultra-competitive landscape.

Their workshops and seminars are legendary for being equal parts brutally honest and incredibly valuable, often mixing humor, data, and war stories from decades in the trenches.

They’ve taught retailers what makes a brand worth taking a chance on, entrepreneurs what not to do, and distributors how to adapt to new categories and consumer habits. And their thought leadership continues to shape how new and established companies approach every stage of growth—from ideation to acquisition.

“We’ve never stopped evolving. The game has changed, and we’ve changed with it—but the goal is still the same: build great brands, solve hard problems, and help people succeed.”
— Bill Sipper

More Than Just Advisors—They’re Partners

When you hire Cascadia, you don’t just get consultants. You get Bob and Bill Sipper—real operators who have done the work, know what it takes, and won’t waste your time or your money. You also get a young, motivated, and highly skilled team ready to bring bold ideas to life—fast.

They’re the team who can take a founder’s napkin sketch and turn it into a national brand. Who can fix a broken sales team, renegotiate your distributor deal, redesign your sell sheet, and get you a meeting with the right buyer.

They’ve built a reputation for saying what needs to be said—even when it’s not what people want to hear. Whether sitting on a board, coaching a startup founder, or advising a Fortune 100 brand, Bob and Bill aren’t afraid to challenge assumptions or call out what others tiptoe around. That includes telling a client when their product, branding, or pricing just isn’t working—what they jokingly refer to as “telling someone their baby is ugly.” It’s not easy. It’s not always popular. But it’s necessary. Because while no one wants to hear hard truths, no one wants to fail either. And that kind of candor—grounded in experience and delivered with purpose—is one of the reasons so many clients trust Cascadia to lead, not just advise.

They’re not just behind the brands. They’re part of the brands—with skin in the game, pride in the process, and an unmatched passion for making things work.

The Bottom Line

In an industry flooded with noise, Bob and Bill Sipper are a signal worth tuning into. Their 35-year track record speaks for itself. Their relevance in today’s ever-evolving market proves they’re far from done.

With the backing of a vibrant young team, a relentless focus on new technology, and an approach that continues to disrupt outdated industry norms, Cascadia Managing Brands remains one of the most trusted and transformative forces in food and beverage.

Add to that their international reach, government consulting credentials, Board leadership, and decades of public speaking and education, and you’ll understand why so many brands—big and small—rely on Cascadia not just to survive, but to thrive.

Whether you’re launching your first product, scaling your brand nationally, or trying to fix what others broke, Cascadia brings not just knowledge, but wisdom. Not just advice, but execution. Not just experience, but results.

They’re still going strong—and they’re just getting started.

Want to work with Cascadia?
Contact Us and find out how Bob, Bill, Kristy, and the next generation at Cascadia can help take your brand to the next level.